This includes listing on Google for local search terms. An important goal for your local business marketing activities on the internet is to ensure that your website will appear on the front page of the search engine results when the keywords and phrases that are relevant to your product or service are keyed in by the searcher. This is vital because you can be sure that people who are going to your website are targeted towards your services and products.
Google has changed the way “Local Search Results” appear in the listings, making local business listings appear at the top of the search results, even before normal search listings. This means that it is vital for every business to claim their “Google Place Page” and get it verified by Google. This will ensure that the listing remains in favour with Google and holds on to its position in the search engine. With a well optimised “Place” page, a business can top the search results and hence gain maximum exposure to potential customers and clients.
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Google Places is now Google+ Local
Google+ Local helps users discover and share places. Google Places was integrated with Google+ last year. On Google Maps or in Google Search, Google+ Local pages display on top for relevant search queries. Consumers can also post ratings on the listings in Google+ by clicking the pencil icon at the upper right of each listing. This dramatically increases the importance for local businesses to get good ratings on Google Places.